Creating the custom fit

Creating the custom fit

For us, Eyewear should be about more than just offering for a generic face – it’s an opportunity to create something truly unique, beyond catalogues of pre-existing glasses frames. Treating customers as unique is a real chance to provide an in-store experience like no other …

Armed with a collection of frames which can be modelled to fit each unique face, the following 5 steps highlight the process of creating custom-fitting eyewear.

 

 

 

In today’s competitive retail environment, the ability to innovate and put the customer first by delivering a truly personalised experience is critical to retail success. We highlight the benefits of innovative retail/ phygital thinking (a multi-channel sales approach) using technology as an enabler in one of our recent blog posts.

And the process can of course be used for best-fit recommendations where a catalogue of filtered frames can be suggested for the customer’s facial shape and style, making shopping for eyewear easier and more fun. Stay tuned for updates where we announce our new platform and different 3D printed frame styles, material and lens options!

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