How we made custom-fit sunglasses for our Goodwood competition winners
Post by: Karl Turley, CMO of Fuel3D
What could be more unique and personal than a pair of sunglasses made just for you? That’s what we did for the four lucky winners of our ‘Does your face fit?’ competition which we ran in the Future Lab at Goodwood Festival of Speed this summer.
As part of our showcase alongside other ground-breaking technologies we used our innovative new eyewear platform combining 3D capture, measurement and parametric fit to determine the unique facial measurements of each of our winners, to the highest levels of accuracy. This enabled us to create the perfect fit for each pair of sunglasses which we designed and had 3D printed using SLS nylon (both highly durable and flexible!) and fitted with graduated green lenses. The frames were also personalised with the winner’s name, measurements and the date the scan was taken.
Current eyewear fitting and manufacture practices treat every face as the same. We’re on a mission to change the way that people buy sunglasses and glasses, in-store and online, by making shopping for eyewear a uniquely personal experience. We’re developing our retail eyewear platform to enable opticians and retailers to offer a superior fit and customer experience by offering fully customised eyewear and making it easier for people to select brands and styles they like from existing catalogues based on best-fit recommendations.
For opticians and retailers, not only will the use of 3D innovation reduce measurement/fitting time and improve accuracy and return rates, it’s an opportunity to deliver a product and customer experience that is truly personal, providing a key differentiator in today’s competitive retail landscape.
Better fitting, better performing eyewear is just round the corner, and we’ve got some big launch plans up our sleeves for next year. Watch this space!
To find out how we make a perfectly fitting pair of glasses, take a look at our short video:
*This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 710384