3D selfies and facial feature comparisons with Johnny Mowlem: Fuel3D showcases its 3D technology platform at the Goodwood Festival of Speed

3D selfies and facial feature comparisons with Johnny Mowlem: Fuel3D showcases its 3D technology platform at the Goodwood Festival of Speed



Oxford, UK,  9 July 2018: Fuel3D will be showcasing its 3D facial scan and personalisation platform at Goodwood Festival of Speed from 12-15 July 2018. The cutting-edge technology will make its world-wide debut in the FOS Future Lab, a curated showcase of the hottest technologies of tomorrow.

Members of the public will be able to explore the unique 3 Dimensions of their face, share their own 3D selfie and see how closely their face measures up to top international racing driver Johnny Mowlem. In a modern day ‘Does your face fit?’ Cinderella-esque competition, everyone – young and old – will be invited to have their face scanned and their key facial features will be compared with a 3D scan of the ten time Le Mans 24 and Daytona winning driver’s face. The person with the closest matching proportions to Johnny Mowlem each day will win a custom-made pair of sunglasses.

George Thaw, CEO of Fuel3D said: One of our aims with our installation is to help spark an interest in STEM (Science, Technology, Engineering and Maths) among young people attending the festival and do our bit to help stem a future recruitment crisis. Sport is a good way to attract people to STEM and Johnny is a great role model so we are extremely grateful to him for sharing his 3D facial scan with us for the festival.”

“We are all unique and we hope to be able to demonstrate the role 3D technologies will play in personalising everyday fashion or sports eyewear to get the perfect fit. 3D facial recognition technology has traditionally been used in security, but thanks to advancements in technology and machine learning algorithms it now has massive potential to disrupt the retail industry and set brands apart by redefining customer experience,” he added.

More than 200,000 people are expected to descend on Goodwood for the world’s largest motoring garden party with its iconic hillclimb and the finest racing cars and drivers from the past to the present day. This year is packed full of special events as part of the Jubilee 25th anniversary celebrations, and the Future Lab is an essential pit stop for technology enthusiasts.

Bursting with interactive displays and demonstrations of the most exciting emerging technologies, Fuel3D’s 3D platform will be making its debut alongside a kerosene-powered jet pack, Makr Shakr a robot bartender and the world’s first self-driving car to ever tackle the Goodwood Hillclimb.

The Future Lab will be open to the public throughout the entire Goodwood Festival of Speed, from 7am until 7pm on 12-15 July 2018. For further information about Fuel3D visit www.fuel3d.com

About Fuel3D 
Fuel3D develops innovative 3D scanning solutions for leading global brands and pioneering organisations. Our technology is re-defining solutions and inspiring better experiences across a wide range of industry sectors from medical research to security and retail. Born out of Oxford University, Fuel3D has offices in Oxford, UK and Greenville, North Carolina, US. We are at the forefront of innovation in 3D technologies with our core technology platform which rapidly and accurately captures and analyses texture, colour, shape and volume data, making it a world-class solution for organic subjects and human form applications.



For further information:
Tanya Randall, 20/20 Communications
Tel: +44 7887 811332
Email: tanya.randall@2020comms.co.uk


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